The Demand Acquisition System™
We come on as your GTM Growth Partner. We install, operate, and scale a complete revenue machine inside your company.
Most companies try to hire their way into a GTM motion. They bring on a CMO. The average CMO tenure is 18 months. In that time, most invest in brand awareness campaigns that are completely disconnected from actual pipeline. Eighteen months and $500K+ later, the board is still asking: "Where are the leads?"
Demand acquisition has become a lost art. Most marketing teams know how to run campaigns. Very few know how to build a machine that predictably fills your pipeline with qualified opportunities, month after month.
That's what we do. We're experts in demand acquisition. As your GTM Growth Partner, we install, operate, and scale a complete revenue machine inside your company.
What You Get
- Full GTM strategy and positioning tailored to your ICP and market
- Inbound lead funnel buildout: landing pages, lead magnets, and conversion optimization
- Daily content production across LinkedIn and email to drive pipeline
- AI-powered lead nurturing that turns inbound into meetings
- Paid ADs management across LinkedIn, Google, and Meta to scale what's working
- End-to-end revenue attribution identifying your best-performing channels and content
- Weekly strategy calls with a dedicated account team
The 6 Plays We Run
Inbound Social Engine
AI-powered thought leadership and market education content designed to attract your ideal customers. Full funnel to convert visitors into leads and opportunities.
We do: Content creation, funnel build, automation
You do: Approve messaging, give brand access, share customer wins
Outbound Email with SDRs
Targeted prospect lists and outbound email sequences that convert. Daily SDR workflow optimized for maximum meetings booked.
We do: Targeting, messaging, templates, SDR training
You do: Provide SDR team and execute daily outreach
Search Engine Marketing
Paid search campaigns aimed at buyers who are actively looking for your solution. Conversion-optimized landing pages for every keyword.
We do: Keyword targeting, conversion-optimized landing pages
You do: Fund AD spend, engage PPC operator (we refer a partner)
Paid Social ADs
Retarget engaged audiences and promote top-performing organic content to scale what's already working.
We do: Creative hooks, targeting, funnel integration
You do: Fund AD spend, engage paid social operator (we refer a partner)
PLG + Sales Process Optimization
Analyze and optimize your product-led growth motions and sales process. Codify these into a repeatable playbook your sales team can execute daily.
We do: Map the customer journey, identify friction, write the playbook
You do: Provide salespeople and execute the playbook
NPS + Referral Engine
Survey customers with NPS, identify promoters, and automate one-click referral requests and introductions to unlock the flywheel.
We do: Set up NPS surveys, referral flows, and tracking
You do: Approve messaging and connect customer database
The 90-Day Engagement
Build + Launch
- Day 1 offsite to lock ICP, messaging, and offers
- Deploy Instant and Megaphone into your stack
- Launch all 6 plays immediately
- Set baseline KPIs for each channel and the sales process
- Weekly working calls and async updates to optimize quickly
Run + Optimize
- Operate all plays in parallel with weekly KPI reviews
- Improve messaging, targeting, and sales handoff based on live data
- Codify PLG and sales process improvements into a playbook
- Coordinate daily with SDR, sales, and AD teams
- Identify top-performing channels and motions for scaling
Scale + Transition
- Scale investment in highest-ROI channels
- Expand creative, targeting, and outbound volume
- Continue refining funnels and PLG motion for higher conversion
- We keep running the cadence for as long as you need
- When ready: recruit, hire, and onboard your Head of GTM, then transition
Meet Your Growth Partner
Hi, I'm TK. I'm an entrepreneur, business builder, and Founder of Instant. At 10, I immigrated to the United States. My career started at Bridgewater Associates. At 28, I started ToutApp, a sales software company. As a solo founder, I raised over $20M from a16z and Jackson Square and built it from $0 to a multi-million dollar business.
After selling ToutApp to Marketo, I worked with one of the best SaaS PE firms in the world to deliver one of the biggest and quickest SaaS transactions: the $4.75bn sale to Adobe.
Through that journey, I learned how to build, scale, and exit SaaS businesses from the inside. Now, my team and I take everything we've learned and apply it directly inside your company. We don't teach frameworks from the sidelines. We install and operate the entire demand acquisition engine alongside your team.
Investment
The Demand Acquisition System is a 3-month GTM build out, starting at $250K. You provide SDRs, salespeople, approve messaging, and fund AD spend. We build, operate, and scale the machine.
The better the fit, the better the results. Not every company is right for this engagement, and that's by design. If you're serious about building a demand acquisition machine, book a call and tell me about the GTM challenges in your business.
For Early-Stage Companies
Build your own Demand Acquisition System with our coaching programs.
Launch Program
For pre-revenue Founders building their GTM motions.
- Step-by-step training to accelerate to $10K MRR
- Launch funnel framework with landing pages, lead magnets, and conversion templates
- Monthly group coaching and hot seats with Instant Experts
- Metrics and instrumentation to track what's working
- Private Founder community for support between calls
Starting at $2,400
GTM Program
For Founders and teams scaling their go-to-market.
- Unstoppable Sales Funnel to scale to $10M ARR
- AI-powered tools for ICP research, messaging, landing pages, and content
- Weekly group coaching and hot seats with Instant Experts
- Metrics and instrumentation to track what's working
- Private Founder community for support between calls
Starting at $12K